Electrical retailer BrightHouse the nationwide retail chain who specialise in the sale of home electronic and domestic appliances, sofas and other furniture and related products is proud of its partnership with Rays of Sunshine Children’s Charity.
Brighthouse help the charity make life easier for children with life threatening illnesses, purchase equipment for those children as well as important kit for the hospitals and schools that look after them. Over the last three years they have received support from a host of companies including British Airways and Next. In 2008 BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.
A more common thing people are current seeing is that one of the highest growth genres of lending is ‘buy now pay later’ finance available in lots of the big stores such as BrightHouse. People taking advantage of low or no interest bargains are shopping prudently and making their cash go further by distributing the cost of expensive essentials such as settees and white products over a period of months. With the downturn in high-street spending, it seems that every store is getting in on the act and offering tempting finance deals.
BrightHouse was created out of Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It earned infamy for exorbitant APRs and expensive mandatory extra cover. Todaythe group is on the front foot, working to clean up both its branches and its name as it embarks on a very important growth programme. It plans to open 21 branches next year and estimates that there is enough market for at least 600.
It’s important that Brighthouse bare in mind that credit card companies have come under fire recently for some of the extortionate interest rates and tricks used to get every last cent out of the consumer. Brighthouse do not want to be percieved as doing the same thing. The internet has presented the banks with a unique challenge to deal with as customers now have much better knowledge of the market and can all too efficiently and quickly find a better deal, you no longer need to have the business know how of a top financier to stay ahead.
